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Vendere online sui Marketplace – con Martina Vazzoler

Obiettivi
  • Individuare il proprio posizionamento nel mercato di riferimento online
  • Impostare una strategia digitale corretta attraverso i Marketplace
  • Utilizzare la mappa dei Marketplace esistenti per presidiare l’online
  • Verificare i dati della strategia pianificata

Livello: base/intermedio

Durata: 4 ore

Costo: € 67,00 per le imprese associate / € 87,00 per le imprese non associate

Promozione: acquista anche il corso Vendere su Amazon – corso completo per averli entrambi a € 108,00 (invece che € 124,00).

Argomenti

Le logiche di business online

  • Gli attuali canali di vendita online
  • Strategia multicanale
  • Le specifiche opportunità dei Marketplace per le PMI

Conoscere il proprio mercato di riferimento online

  • Comprendere gli spazi di crescita online per il proprio business
  • B2B e B2C quali affinità, quali differenze
  • Amazon Business: una opzione ricca di opportunità
  • Esempi pratici B2C: AliExpress
  • Esempi pratici B2B: Alibaba

Individuare il proprio posizionamento rispetto al mercato online

  • Mappare concorrenza e segmento prezzi
  • Selezionare l’ordine di interesse dei mercati
  • Definire gli obiettivi della vendita online attraverso i MP
  • Strumenti e le risorse da mettere in campo

Conoscere i Marketplace

  • Modelli a confronto: Amazon vs Ebay, aperti/chiusi, verticali/orizzontali
  • Amazon: il player più autorevole in Italia.
  • I punti di forza di Amazon
  • Amazon: modalità Seller e Vendor
  • Ebay: i suoi punti di forza e le opportunità
  • Alibaba e AliExpress, in arrivo i colossi orientali
  • La mappa dei Marketplace B2B e B2C

Gli step della lean production digitale

  • Come ottimizzare i costi della vendita online
  • Procedere per step nell’apertura dei MP di interesse
  • Case study 1 (grandi dimensioni)
  • Case study 2 (piccole dimensioni)
  • Digital Lean Production

Lo starter kit per approcciare i marketplace

  • Definire il catalogo adatto alla vendita online
  • Cosa preparare
  • Preparare le immagini correttamente
  • Costruire in maniera scientifica un’inserzione/pagina prodotto
  • Il set up delle parole chiave, le logiche SEO
  • Definire le parole chiave del proprio catalogo prodotti
  • Scegliere le categorie di appartenenza

Integrazioni del proprio CM al marketplace

  • Valutazione costi/benefici
  • Quali CMS e come si distinguono
  • Panoramica dei CMS con integrazione nativa
  • Alternative di integrazione customizzata

Logistica, pagamenti, resi

  • Le opzioni logistiche secondo necessità
  • Soluzioni logistiche a step
  • Modalità di pagamento, criticità e novità
  • Strategie smart per gestire i resi

Controllo dei dati e statistiche di vendita

  • Analizzare i risultati e modulare la strategia – Amazon
  • Analizzare i risultati e modulare la strategia – Ebay
  • I fattori più importanti da monitorare

Lessons

Conoscere il proprio mercato di riferimento online

Comprendere gli spazi di crescita online per il proprio business B2B e B2C quali affinità, quali differenze Amazon Business: una opzione ricca di opportunità Esempi pratici B2C: AliExpress Esempi pratici…

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