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Email marketing Base

Progettare e realizzare campagne email efficaci – Focus Mailchimp

 

Quando: Venerdì 15 novembre 2019

Durata: 6 ore, 9.30-12.30 e 14.00 – 16.30

Dove: Sede Confindustria Vicenza – Piazza Castello, 3 – Vicenza

Organizzatore:

Questo corso è organizzato da VIC Digital, il nuovo progetto di Confindustria Vicenza che offre a tutte le imprese – associate e non – servizi di formazione e consulenza su comunicazione e marketing digitale. in collaborazione con Niuko – Innovation & Knowledge

Obiettivi:

    • Comprendere la funzione dell’email all’interno della strategia di marketing
    • Apprendere le tecniche basilari di scrittura e composizione dei messaggi
    • Fornire le basi per la realizzazione di campagne di email marketing con la piattaforma Mailchimp

Livello: Base

 

Argomenti:

    • Cos’è l’email marketing: dalla newsletter all’automation
    • Pubblico e messaggio: a chi scrivere cosa
    • Curare la mailing list: l’importanza di gestire correttamente i contatti
    • Privacy: GDPR e email marketing
    • Creare i contenuti: scrittura e design
    • Tipologie di campagne: informare, vendere, dare supporto
    • Obiettivi e risultati: le principali metriche di misurazione
    • Focus Mailchimp: introduzione a una delle piattaforme più usate al mondo

Docente:

Simone Bonini

Addetto Stampa di Confindustria Vicenza e coordinatore delle attività del Gruppo Giovani Imprenditori dell’Associazione. Ha svolto attività di consulenza in ambito comunicazione e marketing e si è occupato di progetti di grafica editoriale. Nel 2015 ha ottenuto il titolo di Dottore di Ricerca in comunicazione e ricerca sociale all’Università di Roma La Sapienza. È autore di alcuni articoli sul rapporto tra comunicazione e costruzione dell’identità personale. 

Costo:

Prezzo per gli associati a Confindustria Vicenza € 240 + Iva

Prezzo per i non associati a Confindustria Vicenza € 290 + Iva

Offerta Speciale:

È possibile acquistare un pacchetto a scelta di corsi su comunicazione e marketing digitale organizzati da Vic Digital fino al 31 dicembre 2019.   

Google Analytics   Base

24 Ottobre 2019

Google Analytics Avanzato

25 Ottobre 2019

Email marketing: strategia e strumenti

15 Novembre 2019

La Pubblicità su Facebook

29 Novembre 2019

Neuromarketing Digitale

13 Dicembre 2019

Associati a Confindustria Vicenza

3 corsi: € 216 l’uno + Iva (risparmio di € 87)

4 corsi: € 192 l’uno + Iva (risparmio di € 192)

5 corsi: € 168 l’uno + Iva (risparmio di € 360)

Non Associati a Confindustria Vicenza

3 corsi: € 261 l’uno + Iva (risparmio di € 72)

4 corsi: € 232 l’uno + Iva (risparmio di € 232)

5 corsi: € 203 l’uno + Iva (risparmio di € 435)

CONTATTI

TELEFONO: 0444-232500

EMAIL: business@vicdigital.it

INDIRIZZO: Piazza Castello 3, 36100 Vicenza

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