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Facebook Marketing per Piccole e Medie Imprese

Comunicare e fare pubblicità in modo efficace sulla principale piattaforma social

 

Quando: Venerdì 12 luglio 2019

Durata: 6 ore, 9.30-12.30 e 14.00 – 17.00

Dove: Corso Palladio, 13 – Vicenza

Partecipanti: massimo 25

Costo: In promozione a 190 € + I.V.A.

Organizzatore:

Questo corso è organizzato da VIC Digital, il nuovo progetto di Confindustria Vicenza che offre a tutte le imprese – associate e non – servizi di formazione e consulenza su comunicazione e marketing digitale.

 

Obiettivi:

    • Creare un piano di contenuti per la pagina Facebook
    • Ideare e attuare campagne pubblicitarie che convertono
    • Misurare i risultati dell’attività

Argomenti:

    • Sviluppare un piano editoriale per Facebook
    • Determinare il budget da investire
    • Creare campagne che convertono: strategia e operatività
    • Consigli di copywriting persuasivo
    • Tecniche di visual communication
    • Tecniche base di video marketing
    • Guida a Facebook Business Manager
    • Come utilizzare Facebook Pixel per il retargeting
    • Uso avanzato dei pubblici personalizzati
    • Facebook Insights: monitorare e analizzare i dati della piattaforma

Docente:

Antonio Deruda

Consulente e docente di comunicazione digitale. Tiene numerosi corsi in master universitari e scuole di specializzazione, in particolare presso la LUISS, la 24Ore Business School, il Centro di Formazione delle Nazioni Unite e la SIOI, dove è coordinatore scientifico della Summer School sulla Comunicazione Internazionale dei Social Media. Organizza inoltre vari corsi su molteplici aspetti del digitale per aziende aderenti a Confindustria. Ha lavorato a progetti di formazione promossi da Microsoft, Vodafone, Fastweb, Sky e Google. Da settembre 2018 è Senior Trainer del progetto “Vivere Digitale” di Facebook.Insegna diverse materie in italiano e inglese, in particolare strategia digitale, social media marketing, marketing digitale per l’export e diplomazia digitale.

Negli ultimi anni ha lavorato come senior advisor per numerosi clienti, da una multinazionale cinese a una delle piùpremiate startup italiane, a un brand del lusso presente in 60 Paesi. Nel 2017 ha coordinato la comunicazione digitale della Presidenza Italiana del Vertice G7. È autore di due libri sulla comunicazione digitale internazionale.

CONTATTI

TELEFONO: 0444-232500

EMAIL: business@vicdigital.it

INDIRIZZO: Piazza Castello 3, 36100 Vicenza VI

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