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Google Analytics Avanzato

Estrapolare informazioni e orientare le azioni digitali della propria azienda  

 

Quando: Venerdì 25 ottobre 2019

Durata: 6 ore, 9.30-12.30 e 14.00 – 16.30

Dove: Sede Confindustria Vicenza – Piazza Castello, 3 – Vicenza

Organizzatore:

Questo corso è organizzato da VIC Digital, il nuovo progetto di Confindustria Vicenza che offre a tutte le imprese – associate e non – servizi di formazione e consulenza su comunicazione e marketing digitale. in collaborazione con Niuko – Innovation & Knowledge.

 

Obiettivi:

    • Comprendere il valore delle singole azioni e ottimizzarle: il tema dell’attribuzione. 

    • Capire come Analytics può integrarsi con altri strumenti: dall’advertising alla reportistica (Data studio). 

    • Valutare scenari tipici di configurazione e gestirne l’analisi. 

Livello: Avanzato

La partecipazione al corso è consigliata a chi ha già seguito il corso Base o ha già familiarità con i report principali, gli eventi e gli obiettivi. 

 

Argomenti:

    • Il tema dell’attribuzione: come distribuire il merito se più attività concorrono alla realizzazione di un obiettivo? 

    • Misurare con Google Analytics tutte le attività digital 

    • Da misurare a ottimizzare: come prendere decisioni 

    • Un piano per l’ottimizzazione del tasso di conversione 

    • Configurazioni tipiche per scenari complessi 

    • Strumenti e metodi per verificare il setup 

    • Come esportare i dati: la reportistica in Data studio e i collegamenti esterni 

Docente:

Marco Quadrella

Divisione Consulting Search On Media Group, gruppo di formazione e consulenza che realizza il più importante evento sull’innovazione digitale: il Web Marketing Festival.

Costo:

Prezzo per gli associati a Confindustria Vicenza € 240 + Iva

Prezzo per i non associati a Confindustria Vicenza € 290 + Iva

Offerta Speciale:

È possibile acquistare un pacchetto a scelta di corsi su comunicazione e marketing digitale organizzati da Vic Digital fino al 31 dicembre 2019.   

Google Analytics   Base

24 Ottobre 2019

Google Analytics Avanzato

25 Ottobre 2019

Email marketing: strategia e strumenti

15 Novembre 2019

La Pubblicità su Facebook

29 Novembre 2019

Neuromarketing Digitale

13 Dicembre 2019

Associati a Confindustria Vicenza

3 corsi: € 216 l’uno + Iva (risparmio di € 87)

4 corsi: € 192 l’uno + Iva (risparmio di € 192)

5 corsi: € 168 l’uno + Iva (risparmio di € 360)

Non Associati a Confindustria Vicenza

3 corsi: € 261 l’uno + Iva (risparmio di € 72)

4 corsi: € 232 l’uno + Iva (risparmio di € 232)

5 corsi: € 203 l’uno + Iva (risparmio di € 435)

CONTATTI

TELEFONO: 0444-232500

EMAIL: business@vicdigital.it

INDIRIZZO: Piazza Castello 3, 36100 Vicenza VI

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