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Google Analytics Base

Come comprendere e misurare le proprie attività digitali

 

Quando: Giovedì 24 ottobre 2019

Durata: 6 ore, 9.30-12.30 e 14.00 – 16.30

Dove: Sede Confindustria Vicenza – Piazza Castello, 3 – Vicenza

Organizzatore:

Questo corso è organizzato da VIC Digital, il nuovo progetto di Confindustria Vicenza che offre a tutte le imprese – associate e non – servizi di formazione e consulenza su comunicazione e marketing digitale. in collaborazione con Niuko – Innovation & Knowledge.

 

Obiettivi:

    • Fornire una visione tecnica di come funziona Google Analitycs e di come si cala nel contesto aziendale. 
    • Dare indipendenza ai partecipanti nella lettura e comprensione dei principali report. 
    • Capire cosa misurare nelle singole attività in funzione dell’obiettivo di business. 

Livello: Base/Intermedio 

Il corso è aperto a chi è nuovo della materia. Si consiglia comunque di anteporre un primo avvicinamento allo strumento Google Analytics. 

 

Argomenti:

    • Introduzione alla web analytics: competenze necessarie e contatto con le varie aree aziendali 

    • Come funziona Google Analytics: 

    • Creare il proprio measurement plan: cosa è importante misurare? 

    • I report principali 

    • Principali segmentazioni: come scavare dentro i report. 

    • Tracciare tutto quello che serve: gli eventi 

    • Impostare gli obiettivi 

Docente:

Marco Quadrella

Divisione Consulting Search On Media Group, gruppo di formazione e consulenza che realizza il più importante evento sull’innovazione digitale: il Web Marketing Festival.

Costo:

Prezzo per gli associati a Confindustria Vicenza € 240 + Iva

Prezzo per i non associati a Confindustria Vicenza € 290 + Iva

Offerta Speciale:

È possibile acquistare un pacchetto a scelta di corsi su comunicazione e marketing digitale organizzati da Vic Digital fino al 31 dicembre 2019.   

Google Analytics   Base

24 Ottobre 2019

Google Analytics Avanzato

25 Ottobre 2019

Email marketing: strategia e strumenti

15 Novembre 2019

La Pubblicità su Facebook

29 Novembre 2019 

Neuromarketing Digitale

13 Dicembre 2019

Associati a Confindustria Vicenza

3 corsi: € 216 l’uno + Iva (risparmio di € 87)

4 corsi: € 192 l’uno + Iva (risparmio di € 192)

5 corsi: € 168 l’uno + Iva (risparmio di € 360)

Non Associati a Confindustria Vicenza

3 corsi: € 261 l’uno + Iva (risparmio di € 72)

4 corsi: € 232 l’uno + Iva (risparmio di € 232)

5 corsi: € 203 l’uno + Iva (risparmio di € 435)

CONTATTI

TELEFONO: 0444-232500

EMAIL: business@vicdigital.it

INDIRIZZO: Piazza Castello 3, 36100 Vicenza VI

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