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Instagram Marketing per PMI

Comunicare e fare pubblicità in modo efficace sulla piattaforma social più in crescita del momento

 

Quando: Venerdì 28 giugno 2019

Durata: 6 ore, 9.30-12.30 e 14.00 – 17.00

Dove: Corso Palladio, 13 – Vicenza

Partecipanti: massimo 25

Costo: In promozione a 190 € + I.V.A.

Organizzatore:

Questo corso è organizzato da VIC Digital, il nuovo progetto di Confindustria Vicenza che offre a tutte le imprese – associate e non – servizi di formazione e consulenza su comunicazione e marketing digitale.

 

Obiettivi:

    • Creare un piano di contenuti per l’account Instagram
    • Ideare e attuare campagne pubblicitarie che convertono
    • Misurare i risultati dell’attività

 

Argomenti:

    • Sviluppare una strategia di comunicazione visual
    • Creare una community e aumentare i follower
    • Trovare gli hashtag migliori per il proprio business
    • Regole di copywriting per la scrittura di post efficaci
    • Tecniche base di photo/video editing
    • Norme di copyright per foto e video
    • Come utilizzare le Instagram Stories
    • Sfruttare l’influencer marketing
    • Realizzare cataloghi dei prodotti e vendere su Instagram
    • Creare campagne pubblicitarie su Instagram
    • Analizzare le metriche di Instagram per migliorare l’attività

Docente:

Nicola Carmignani 

laurea in Informatica all’Università degli Studi di Pisa. Freelance esperto di Social Media Marketing e digital strategy, con particolare dedizione a Instagram e alla comunicazione visiva. Consulente di comunicazione sui social per privati, piccole e medie imprese e pubbliche amministrazioni volte a definire strategie di comunicazione e di cura della presenza online. Gestisce e collabora attivamente con la community di Instagramers Pisa.

CONTATTI

TELEFONO: 0444-232500

EMAIL: business@vicdigital.it

INDIRIZZO: Piazza Castello 3, 36100 Vicenza VI

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