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Neuromarketing Digitale

Le tecniche di persuasione applicate al web e ai social media

 

Quando: Venerdì 24 gennaio 2020 o Venerdì 14 febbraio 2020

Durata: 6 ore, 9.30-13.00 e 14.00 – 16.30

Dove: Confindustria Vicenza – Contra’ Mure Porta Castello, 9 – Vicenza

Organizzatore:

Questo corso è organizzato da VIC Digital, il nuovo progetto di Confindustria Vicenza che offre a tutte le imprese – associate e non – servizi di formazione e consulenza su comunicazione e marketing digitale. in collaborazione con Niuko – Innovation & Knowledge.

 

Obiettivi:

    • Apprendere i principi di neuromarketing per influenzare l’utente online 

    • Utilizzare i software per studiare l’esperienza utente sul web   

    • Usare parole e immagini persuasive per vendere online  

Livello: Intermedio 

 

Argomenti:

      • Le tecniche di neuromarketing applicate al web 

      • Principi psicologici e influenza nel processo di acquisto sul web 

      • Usare l’esperienza utente per il design di siti web e landing page efficaci 

      • Eye tracking, mappe di calore e focalizzazione dell’attenzione sul web 

      • Le tecniche di neuromarketing per la pubblicità online
      • Uso dell’a/b test per landing page e inserzioni sui social media 
      • La forza persuasiva delle immagini: forme, soggetti e colori 

Docente:

Antonio Deruda

Consulente e docente di comunicazione digitale. Formatore certificato “Facebook Digital Marketing Associate”, tiene corsi presso lo spazio di formazione di Facebook “Binario F”.  Svolge inoltre numerosi corsi in master universitari e scuole di specializzazione, in particolare presso la LUISS, la 24Ore Business School, il Centro di Formazione delle Nazioni Unite e la SIOI. Ha lavorato a progetti di formazione promossi da Microsoft, Vodafone, Fastweb, Sky e Google. Da settembre 2018 è Senior Trainer del progetto “Vivere Digitale” di Facebook. È autore di due libri sulla comunicazione digitale internazionale. 

Costo:

Prezzo per gli associati a Confindustria Vicenza € 240 + Iva

Prezzo per i non associati a Confindustria Vicenza € 290 + Iva

CONTATTI

TELEFONO: 0444-232500

EMAIL: business@vicdigital.it

INDIRIZZO: Piazza Castello 3, 36100 Vicenza VI

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