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La pubblicità su Facebook

Strategie e tecniche avanzate per creare inserzioni efficaci 

 

Quando: Venerdì 29 novembre 2019

Durata: 6 ore, 9.30-13.00 e 14.00 – 16.30

Dove: Sede Confindustria Vicenza – Piazza Castello, 3 – Vicenza

Organizzatore:

Questo corso è organizzato da VIC Digital, il nuovo progetto di Confindustria Vicenza che offre a tutte le imprese – associate e non – servizi di formazione e consulenza su comunicazione e marketing digitale. in collaborazione con Niuko – Innovation & Knowledge.

Obiettivi:

    • Sfruttare in modo strategico la pubblicità su Facebook   
    • Apprendere le tecniche avanzate di creazione e gestione delle inserzioni  
    • Misurare e ricalibrare le campagne pubblicitarie  

Livello: Intermedio/Avanzato

È richiesta la conoscenza di base di Facebook e della sua piattaforma pubblicitaria

Argomenti:

    • Impostazione strategica degli obiettivi delle campagne pubblicitarie 
    • Struttura delle campagne e ottimizzazione del budget 
    • Buyer persona e scelta del pubblico target 
    • Formati delle inserzioni: dove e come utilizzarli 
    • Tecniche di copywriting persuasivo 
    • Usare al meglio immagini e video 
    • Facebook Pixel per il retargeting 
    • Uso avanzato dei pubblici personalizzati 
    • Reportistica delle campagne pubblicitarie 

Docente:

Antonio Deruda

Consulente e docente di comunicazione digitale. Formatore certificato “Facebook Digital Marketing Associate”, tiene corsi presso lo spazio di formazione di Facebook “Binario F”.  Svolge inoltre numerosi corsi in master universitari e scuole di specializzazione, in particolare presso la LUISS, la 24Ore Business School, il Centro di Formazione delle Nazioni Unite e la SIOI. Ha lavorato a progetti di formazione promossi da Microsoft, Vodafone, Fastweb, Sky e Google. Da settembre 2018 è Senior Trainer del progetto “Vivere Digitale” di Facebook. È autore di due libri sulla comunicazione digitale internazionale. 

Costo:

Prezzo per gli associati a Confindustria Vicenza € 240 + Iva

Prezzo per i non associati a Confindustria Vicenza € 290 + Iva

Offerta Speciale:

È possibile acquistare un pacchetto a scelta di corsi su comunicazione e marketing digitale organizzati da Vic Digital fino al 31 dicembre 2019.   

Google Analytics   Base

24 Ottobre 2019

Google Analytics Avanzato

25 Ottobre 2019

Email marketing: strategia e strumenti

15 Novembre 2019

La Pubblicità su Facebook

29 Novembre 2019

Neuromarketing Digitale 

24 Gennaio 2020

NUOVA DATA DISPONIBILE

14 Febbraio 2020

Associati a Confindustria Vicenza

3 corsi: € 216 l’uno + Iva (risparmio di € 87)

4 corsi: € 192 l’uno + Iva (risparmio di € 192)

5 corsi: € 168 l’uno + Iva (risparmio di € 360)

Non Associati a Confindustria Vicenza

3 corsi: € 261 l’uno + Iva (risparmio di € 87)

4 corsi: € 232 l’uno + Iva (risparmio di € 232)

5 corsi: € 203 l’uno + Iva (risparmio di € 435)

CONTATTI

TELEFONO: 0444-232500

EMAIL: business@vicdigital.it

INDIRIZZO: Piazza Castello 3, 36100 Vicenza

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